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#Twitterocity: understanding the relationship between Twitter, the President and the public

Title	#Twitterocity: understanding the relationship between Twitter, the President and the public
Author(s)	Konold, Emma
Abstract	On the surface, Twitter seems like flawless tool for President Obama and his team to utilize as they perpetuate and defend his political agenda items such as climate control, the Affordable Care Act, and raising the minimum wage. Presidencies prior to the Obama administration had to rely more heavily on the media to get their messages to the public. But the onset of social media, especially Twitter, has given President Obama a unique advantage over past presidents. Twitter’s social network allows President Obama to constantly be on the world stage, without the pressure of the press. The ability to manipulate and carefully craft messages for the public, and send them out to 50 million followers within seconds has given President Obama more communicative authority than any other president in history. Twitter enables his administration to send constant, unmediated rhetoric as allowed by the tradition of the bully pulpit. In fact, the utilization of social media seems to perpetuate the power of the bully pulpit, giving President Obama greater authority and presence within the eyes of the public than any other president.
Subject (LC)	Communication in politics Social media--United States
Research affiliation	Civitas 2014
Collection	Augustana Student Research
Date	2014
Rights	This image may not be reproduced without the express written consent of Augustana University, Sioux Falls, South Dakota, USA.
Type	Thesis
Medium	Text
Format - Digital	pdf

#Twitterocity: understanding the relationship between Twitter, the President and the public

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#Twitterocity: understanding the relationship between...

#Twitterocity: understanding the relationship between...